2024 Commercials

Music City Prep Clinic

Concept

We're going to film three videos focused on dispelling the myths associated with PrEP. The first video will focus on the myth that PrEP is expensive. The second video will focus on the myth that the side effects of PrEPĀ are really bad and make it not worth to take the medication. The third video will focus on the myth that PrEP is not useful for a large group of people.

Creative Approach

The video will utilize the creative approach used in the show "Drunk History". Each commercial will begin with two characters speaking to each other, and their dialogue will be the only dialogue that we hear. However, we will cut to visuals filmed inside the clinic, where the doctors and other characters will speak with the original characters dialogue being heard. This approach can be seen in the reference videos below.

Budgets

Scripts

Reference Videos

Reference Images

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