Project Overview

‍We had the honor of documenting Einride's self-driving truck as it made its historic debut on a U.S. public road. This project wasn't just about capturing footage; it was about witnessing and chronicling a transformative moment in transportation history. Einride's innovative approach signifies a leap toward an autonomous future.

Project Approach

‍Summarizing the essence of our work, we aimed to highlight the significance and impact of this event through meticulous planning and execution.

• Capturing Historic Landscapes: We filmed at iconic American transportation sites, from the first major railroad to Cape Canaveral, ensuring each shot was pristine and vehicle-free to preserve the historic ambiance.
• Showcasing Innovation: Our footage emphasized the revolutionary nature of Einride's self-driving truck against the backdrop of traditional transport landmarks, illustrating the contrast and progress.
• Uninterrupted Documentation: Focusing solely on b-roll footage, we avoided modern vehicles and interviews to maintain a pure, uninterrupted visual narrative of the journey.
• Highlighting a Paradigm Shift: By filming these empty historical locations, we drew attention to the stark contrast between past and future, showcasing how Einride's innovation fits into and reshapes the transportation landscape.
• Precision and Clarity: Our team ensured that each frame captured was clear, high-quality, and perfectly aligned with the project's objectives, allowing the footage to speak volumes about this technological milestone.