Creating Lead Magnets That Convert


Video 1 - Introduction

In this video series, we’re going to talk through the process of creating a lead magnet that you can use in your sales funnel that actually converts people from cold leads to loyal customers.

If you’ve taken a marketing class, you’ve heard a lot about drilling down to your specific market and audience so that you can find the small group of people that are most likely to purchase your product or service. But in this series, we’re going to discuss a strategy that is actually more effective and scalable.

We’re going to be utilizing something called the Larger Market Formula, which basically comes down to three principles:

  1. Only 3% of your target market is ready to buy at any given time.
  2. The vast majority of your target market is not yet aware they have a problem you can solve, or haven’t started looking for solutions yet.
  3. By reaching these people early in the buying cycle, you can build trust and relationships with them, so that when they are ready to buy and they move up the pyramid, they will naturally choose you.

In our next series, we’re gonna go into more details about how to use this formula in your sales funnel, but it’s important to understand this formula when you’re creating your lead magnet.

We’re going to cover a lot of information in this series, but we’ve removed the fluff so that you can learn this process quickly and revolutionize your business. In the next video, we’re going to dive deeper into the larger market formula and explain why it’s key to creating an effective lead magnet. So stay tuned.

Some questions

What kind of services do you offer?

Our Nashville digital agency specializes in video production, web design, animation, and social media. We're your one-stop shop for all things digital, helping businesses like yours shine in the online world.

How can videos benefit my business, really?

Videos are game-changers for your business. They're like your online storytellers, capturing attention and building connections. Think of them as the friendly face of your brand. Whether it's an engaging ad, a product demo, or an inspiring story, our team will craft videos that'll leave a lasting impression on your audience.

Why should I hire a professional web design firm instead of building a site myself?

Hiring a professional web design firm brings expertise to the table, ensuring your website is not just visually appealing but also user-friendly and optimized for search engines. We handle the technicalities, saving you time and frustration. Plus, we create a customized online presence that aligns perfectly with your brand. It's a smart investment that pays off by boosting your brand's credibility, user experience, and long-term success, so you can focus on what you do best—running your business.

Do you build e-commerce sites?

Yes, we specialize in building e-commerce websites tailored to your business needs, ensuring a seamless online shopping experience for your customers. We can build your site in Wordpress, Shopify, or any other platform that works best for your needs.

Do you have samples of your previous work?

Absoultely. Check out "Our Work" page and take a look at our previous work. If you don't see what you're looking for, reach out and ask for additional references or samples an d we will happily oblige.

How much does a project cost?

Our service costs vary depending on the scope and complexity of the project. We offer personalized quotes after discussing your specific requirements during an initial consultation, ensuring a fair and transparent pricing structure tailored to your budget and goals.

We like to say, though, that we "can work with any budget", so reach out and let's see if we're the right fit for your project.

What cities do you work in?

We're Nashville-based, but our digital magic knows no boundaries. We work anywhere, serving clients globally. Whether you're in Music City, the Big Apple, or anywhere in between, we're here to help you shine in the digital realm. Plus, with animation and web design services, we can seamlessly collaborate with you remotely, ensuring that distance is no obstacle when it comes to creating amazing digital experiences for our clients.